This branding was created for the non-profit company, Work and Faith Matters, founded by John Dembeck. His vision is to put on a conference for businessmen and leaders, called Activate, to transform their work life to be used as an avenue to further the Kingdom of God. I have been contracted to create a branding package for this Activate conference, therefore I have worked closely with him and his team to create great designs for this conference that are exciting yet professional.
Above is the logo that I created for the Activate Conference. It needed to tie into the parent brand of Work and Faith Matters, but create excitement about the conference and represent a call to action of integrating faith, work, and life. The different orientations are shown below for a square photo application or branded for the specific year of the 2025 conference.
The interlocking triangles give it motion and the sharp edges pull the eyes forward. Three triangles interlocking represent putting it all together in people’s minds. Body, soul spirit. Work, faith, life. Two represents a couple and four would be too busy.
The color scheme is that of the parent company, with more accents of shades of blue. The green creates the soft assertive “go” of a green light, and the different shades of blue represent business in that most business suits are blue (or gray), which their target audience, who are 30-65 year old businessmen and business leaders, can identify with.
Above is shown the letterhead, business card and envelope for Activate.
Below is name tag designs, 2 t-shirt designs, stickers, a swag bag, as well as a magazine ad, home webpage, welcome banner, a direct mail piece and a brochure.
